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Behind MCP Actions: About Jodi

Jodi Friedman

I love to talk. I don’t love talking about myself though. But telling you about my company, MCP Actions, well that’s easy…

I started MCP Actions in 2006 to transition from product photography and photo editing. To speed up the process of editing other people’s photos, I created Photoshop actions.

Photographers would ask how I achieved certain looks. I started teaching photographers how to edit. Additionally, I created and started selling photo editing tools, such as Photoshop Actions and Lightroom Presets, to photographers around the globe. When I began, I was on a very short list of action-makers and Photoshop trainers.

The name MCP Actions, which stands for Multiple Choices Photography, was inspired by my twins (“multiples”) and that we have multiple options for photo editing, from do-it-yourself via our training classes to post-processing tools such as our Photoshop actions and Lightroom Presets.

The Top 5 reasons why I love my job:

1. Flexibility – As my own boss I decide when I work. Granted I work more hours than most people I know, but I control where and how I get the job done.

2. I love talking – As my daughter Jenna once said, “You have the perfect job. People pay you to talk.” By the way, she talks as much as I do.

3. Empowering people – I provide photographers with the knowledge and tools they need to be successful. 

4. Creativity – I doodle non-stop. You should see the papers on my desk! Photography and Photoshop give me an outlet to channel my creative energy into professional Photoshop actions for you. 

5. Ultra-casual - I am the girl who wears silky black slippers to formal affairs. I love that I can wear pajamas to work.

Here’s a little about me.

I spent my childhood as a Georgia Peach and my adult life as a Michigander. Sandwiched in between, I earned a bachelor degree from Syracuse University and met my husband. We have twin girls, Ellie and Jenna, who you will hear about if you read the MCP Actions Blog.

Metro Detroit offers culture, nature, sports, and the best Fall anywhere. I challenge you to show me richer colors on the trees. I can almost smell the hot cider and cinnamon donuts at the apple orchard while I write this. Plus, we are just four hours from Northern Michigan, which is my favorite vacation destination – quaint shops, beaches, and relaxation – for time away with my family.

I love to travel but hate packing. Australia was the destination highest on my wish list. In the Summer of 2012, Tourism Queensland selected 10 influential people from around the world to be blogger correspondents. I photographed the Great Barrier Reef, interacted with talented individuals and had the most magnificent trip.

Aside from Australia, the most interesting places I have been are Tokyo and Hong Kong. As a slave to modern technology, I also love cruises, as they provide a chance to truly unplug.

In my free time, I have read every James Patterson book – it is a huge escape for me. I also enjoy Harlan Coben, and Jeffrey Deaver. My favorite recent TV shows are Dexter, Breaking Bad, Mad Men, Curb Your Enthusiasm, Sopranos, and the Law and Order franchise.

My mantra is: "Do what brings you joy. If you love what you do and work hard, you will thrive."

Take a look around our site and see how we can make your life easier and you photos better!

Thanks for visiting MCP!

Founder of MCP Actions