[b] – the interview with Becker – part 3 – [b]ecker on blogging and websites
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[b]ecker on blogging and websites
How can photographers distinguish themselves?
I love the people at Blu Domain and Big Folio and they make a nice product for a fair price. A template website is a great thing for you to get your business started for the first year or so. If you have a template website after three years in business it is just like “what are you doing?” People ask me all the time “I have $2,000. What lens should I buy?” And I say, why don’t you hire a real graphic designer or real website designer and stand out? People will complain that their competition has the same website – you have a template – what did you expect?
What if you cannot afford a custom website?
Throw your site away and get a blog. Spend money on a custom blog. I love mine from Infinet Design. They are expensive, but you can go out and get a wordpress blog for free and just pay a designer to customize it. Go with a blog. That is where the traffic is. You need to have a blog with galleries. You can have a blog with a contact form and with some information. I think what Jessica Claire has done, her blogsite is about the most state of the art thing there is. Blogsites are the future. I spent so much and love my website so I am not going that way just yet.
You have built very successful blogs. What advice do you have for others trying to create successful blogs?
Blog and blog often. I blogged for 500 days in a row and I did not miss a single day, not even a Sunday. I blogged every day for the last half of 2006 and every day in 2007, and I built this traffic that kept building and building and building. Create a personality on your blog. And you will get more and more fans.
Coming up tomorrow: part 4 – [B]ecker on networking and the [b] school
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i love jessica claire’s blogsite and her new logo is excellent. i had that idea of a blogsite myself a while ago – but i’m not a professional photographer (yet!) so it was all just in my mind. i think that soon that’s all anyone will have because it makes sense to do it that way since people won’t need 2+ addresses to find all your stuff online.
i’ve looked at photographers’ websites in my area and i *can’t wait* to start my business – i’m all about the internet and i think i’ll have something on them just based on what i plan to do once i (finally) get started.
good advice!
This guy is a tremendous motivator and explains the “big picture” in a simple way. I appreciate the other photographers he mentions, they are quite inspiring as well. Thanks for doing the interview, very insightful and thought provoking.
Awesome. Blog and blog often. That’s what I need to read and that’s what I need to work on. Thanks for the great interview!!
Excellent points. I think it’s important to make both a great presence for your business, but also to keep it accessible and above all – simple (for the customer).