Nathan Holritz of Photographer’s Edit will be creating a series of short videos for MCP Blog readers to learn Lightroom. He also conducts free monthly live seminars on his workflow and using his presets.

Here is a little about Nathan:

Nathan Holritz spent the formative years of his life learning what it meant to interact with people. He grew up in a foreign country, surrounded by a completely different language and culture, and was inundated with meeting new people on a regular basis. He quickly learned to live a life that was characterized by adaptability, ease of communication, and consistent awareness of the needs of others. His arrival back in the states after 10 years in Asia forced him to apply those skills, as he worked to find his place in a new culture, once again.  

As an adult, Nathan has again found himself relying on the same skills developed during those early years. He, along with his wife Amber, decided to begin a business built around photographing weddings in the city of Chattanooga, TN. In early 2002, they began by photographing their very first wedding. In the next 18 months, Nathan and Amber photographed 15 weddings, and with Nathan’s skills in adaptability, communication, and customer service taking the lead, they had more than doubled that number by the following year, photographing 40 weddings. At that point, Nathan’s business savvy truly proved itself. He threw himself into research and industry networking, and propelled Holritz Photography to the top of the local industry, while simultaneously making a name for himself and Amber within the photographic industry on the national and even international scale. Since that time, he has spoken often within the industry, and is considered an authority on the topics of organization and post-processing. 

This deep reach into the photographic community allowed Nathan to see a need. Photographers were spending incredible amounts of time processing their own images after a wedding or portrait session, taking them away from those activities that were truly proactive and would grow their business.  What if there was a company that photographers could send their images to that would allow them to get rid of the busy work of processing their own images?  Even better, what if there was a company that could do all of this, but offer the service in an extremely effortless manner and at a price point affordable to a lot more photographers? And so Photographer’s Edit was born in 2008. 

Splitting duties between Holritz Photography and Photographer’s Edit has not been easy, but Nathan plans on continuing to photograph 8-10 weddings a year, while continuing to invest in the growth of the most effortless post processing company in the industry, Photographer’s Edit.

Today he is bringing us a video about using Shortcuts in Lightroom.

This entry was posted on Thursday, February 12th, 2009 at 5:50 pm and is filed under Guest Bloggers, Photoshop Tips & Tutorials. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.