Pricing Yourself Right + a contest to win the Easy as Pie Pricing Guide

Alicia’s new pricing guide called “Easy is Pie” is fabulous!  One lucky reader will win a copy of her “Easy as Pie Cookbook.”  This is an incredible tool to help you set or adjust pricing, making your job more fulfilling and profitable.  Winner will be drawn at random on the 19th. To be eligible, answer the following questions in the “comment section” below (do not reply to me with your answer):

  • Do you feel your pricing is: “Non-Existent” (if you do not yet have a business), “Way Too Low” or “Too Low” (give an example), “Just Right” (give an example) or “I Charge What I am Worth” (give an example).
  • What is the biggest pricing mistake you have made in your career?  If you do not yet have a photography business, tell us what you hope to avoid?
  • Tell us what your pricing goals are for 2009 (if applicable)

And for those of you who need this book now – or who do not win, Alicia has offered to do a $15 discount off the cookbook or cookbook+blog access.  The code is: MCP15


So with all of that out of the way…. meet Alicia Caine and read what she has to tell you that could, just possibly, change your income and in turn your life…


In my first year in business after moving to a new town, I did over $100K in high-end, luxury photography sales. Not by chance or luck, but by design. If I can do it while homeschooling four kiddos and making dinner every night – you can, too! Easy as Pie gently pushes you in the right direction without offering one of those bogus, one-size-fits-all philosophies. Blog access provides an ongoing area for photographers to submit questions to both myself and my sous chef, Kristen, and gives you access to our current pricing, tidbits that didn’t make the PDF but are still really yummy. It’s good for the next year, and is updated weekly!

So, why pricing???

There are few things that make photographers shudder more than the word "pricing." It's the subject of much debate, it involves EQUATIONS (oh, those awful algebra flashbacks), and it's easier to just let it be. What you have is just FINE, right?

Probably not. If you find that your schedule is full to breaking, you don't sleep, and you spent last night convincing yourself that yes, a juicebox DOES count as dinner, part of the problem could be your pricing. Yep, your pricing. Not your lack of organization or your failure to edit each of your images in under 8 seconds – just your pricing!

Let's think about it: if you're the cheap kid on the block, you're going to be popular. People like cheap. They'll fill your calendar, you'll be booked six months in advance, and your business will be busy, busy, busy.

But is a busy business profitable? Or is it mere busy-ness?

Let me show you an example using two photographers – one high-end, one low-end. Both photographers in this example have no minimum order, and sell only 5 prints from their latest session. (A typical ICK sale, right?)

The first photographer sells her 8x10's for $80 each, so she's made a $400 sale. The other photographer sells 5x7's for $15 each, so she's devastated by her $75 sale. Our first photographer goes home disappointed, but having turned a profit, and the other hasn't even covered the cost of the babysitter, travel, and gasoline. The second photographer has, in fact, most likely PAID to do a photo session for a client, instead of having made money on it.

This simple example shows us the difference between business – turning a profit – and busy-ness – running here, there, and everywhere without making a dime. I'd love to see photographers end their busy-ness, forever. icon wink Pricing Yourself Right + a contest to win the Easy as Pie Pricing Guide

I think we need to be reminded, for just a moment: don't. get. desperate.

If we are high-end, luxury photographers -- or striving to be so -- and discount our rates by 80% to fill our February calendars, what are we teaching our clients? To wait for the sale. To talk us down. To finagle and heckle our pricing.

Have you ever seen a 'buy one, get one' sale at a Mercedes dealership? How about 'half off all lattes' at Starbucks? Have you ever walked past the Louis Vuitton boutique and thought, "Score! 70% off!" No, no, and no. Because luxury doesn't go on sale. Luxury waits, and luxury remains...luxurious.

Likewise, while many are screaming "BRANCH OUT," I yell "GET MORE FOCUSED" just as loudly. If you are the region's ULTIMATE child/wedding/portrait/senior/boudoir/pet/executive photographer, stay that way! Stick to being the best at ONE thing before you move on to the next!

Branching out means that yes, you'll probably get more clients, but you'll also dilute your brand and your message. Being true to your brand -- and to your strengths -- is taking the long view of the current economic crisis, and knowing that those extra five hundred dollars now could very well be sacrificing your branding and area of expertise a mere six months from now.

Is money tight? Absolutely.

Will I shoot your Granddaughter's wedding/mitzvah/baby shower/birthday party? Absolutely NOT.

 Pricing Yourself Right + a contest to win the Easy as Pie Pricing Guide

Jodi Friedman, MCP Actions

Jodi Friedman is the founder of MCP Actions. She designs popular Photoshop actions and Lightroom presets that make editing faster, easier and more fun.

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160 Comments and 0 Replies

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  1. 101
    malia says:

    i don’t have a business yet…so my pricing is non-existant.
    i’m doing free sessions for family and friends until i get comfortable.
    one day. one day.

  2. 102
    Jenny E. says:

    1)My pricing is definately Non-existant since I’ve been doing free sessions for the experience to hopefully start my own business. I hope to change that soon! 2) I want to avoid selling myself short and be able to charge appropriately for my talents so I can enjoy my work, not let myself get too busy, while still being the mother my son needs. 3) My goals are to improve on my photography, have a business plan, gain a solid clientele and learn all about pricing. This book would help on where to start on all of this! Thank you!

  3. 103
    cyndi says:

    What an awesome give away! I enjoyed the interview with Alicia and would LOVE this!!

    I think I’m priced okay for my area and talent, but to be honest, I’m really not sure! Pricing can be so confusing.
    My mistake seems to be ongoing, I just have trouble getting out there without giving away the house! I need to do more marketing or something.
    I would like to get myself priced at a place I feel I should be that I can turn a nice profit.

  4. 104
    Tina Harden says:

    I really want to start up my own business this year but I’m totally over critical and tend to undervalue my stuff. I hope to gain more confidence this year and learn to price my stuff more appropriately. My biggest pricing mistake is giving away stuff away. LOL I have dummy stamped on my forehead.

  5. 105
    Elena says:

    1. I rencently moved to a new town, and my pricing and higher than most local photographers, but, I feel that I Charge What I am Worth, and my art is (if I had to compare) staning out from among other photographers.
    2. I am hoping to gain more clients, but don’t want to go so low with my pricing as to devalue my work and to make too little money to run a business.
    3. My goal is for my prices to be accepted as they are now, and to raise them by then end of the year, if all goes well… since I want to make photography my only job.

  6. 106
    Megan says:

    I do have a pricing guide but I feel it is too low. I just did this amazing shoot and the mom asked me how much I sell 4x6s for (they weren’t even on my pricing guide). So I said 4×6 are $15 (I’m changing that). She’s ordering 6 4x6s, 3 5x7s and that’s it!$!@!?
    I have recently started my business – I hope to avoid not attracting higher end clients because of my pricing or specific language I use on my website.
    My pricing goals are to get a structure that makes sense to me and makes me feel very good.

  7. 107
    Judy says:

    Man, do I need your book and your ideas. My pricing is way too low. I have eight children and 16 grandchildren! I always have a camera in my hand and need your help in running a real business – I really need the money! HOW DO I DO IT??? I don’t know what my pricing goals are for 2009 because I can’t get away from the grandkids. They are so darn cute! I would read and read and read and read your book. Come on – help a granny out! PLEASE? I will advertise your book on my blog if I win!

  8. 108
    Shannon says:

    While I didnt read ALL the comments I was surprised at how many people are not in business yet…how many of us will truly ever be?

    Do you feel your pricing is: pretty much non-existant, I am doing shots for free but have print prices if people want to order.
    What is the biggest pricing mistake you have made in your career? If you do not yet have a photography business, tell us what you hope to avoid? I hope to avoid always cutting a deal, I really need to avoid seeming apologetic for the prices I hope to charge. I have been reading alot about the ‘business’ side of photography and of course pricing is at the top, I want to attract a certain client and want my prices to reflect that.
    Tell us what your pricing goals are for 2009 I hope to be charging a sitting fee by fall of 2009. By biggest question right now is how do you make the transition?!

  9. 109
    Alexandra says:

    I feel my pricing is too low for the work I do and the time it takes, but feel it is just right for my area. I’m afraid raising my prices won’t make me more exclusive, just non-existent!!

    My biggest pricing mistake so far is the “package” I put together for Christmas photos. Too many people bought the minimum, even though the photos were fabulous, IMO.

    My goals for 2009 is to find a way to reach a wealthier client base or at least those who will appreciate the difference between me and Sears, and pay accordingly. I would also like to begin offering packages that are profitable for me, but still a good deal for my clients.

    This is an awesome giveaway!

  10. 110
    Jenn says:

    1. I am in the non-existent category! Just starting out.
    2. Want to avoid underselling myself. I want to be paid a decent wage for the work I do.
    3. Goal- To get a price list made!!

    Cool contest! Hope I win!

  11. 111
    Alicia Caine says:

    When I came up with the idea of putting together Easy As Pie- I *knew* there was a need. I heard it time and time again on how many photographers were struggling with their pricing- no matter what stage they were in with their business— but this just blows me away. seriously. *whew*

    Pricing is the most important part of your business. This is the area that will either make you or break you when it comes to being a successful *profitable* business that has longevity in mind. You have three options- you can do it the hard way (which is probably how WE ALL start out, right?), you can do it slow and steady- trial and error- learn as you grow, or you can do it on the fast track! My desire is to help you do it on the fast track….or slow and steady, whatever works for you—- but without all the trial and error! Who really has the time, energy or desire to learn the hardway. I did and I would never wish that on anyone.

    It is a huge delight and joy for me to serve you and I am excited to hear how the Easy As Pie can help you achieve your busienss goals!

    Even if you are just starting out or have been doing this for years, if you feel you are too expensive or way too low, if you are struggling with your pricing and nothing is consistent—- you need to believe in your pricing! If you don’t believe in your pricing- NO ONE WILL!

    Hugs to you all!!!

  12. 112
    Jhoanna says:

    My pricing “Non-Existant” as of right now

    I know some photogs that undercharge because they are afraid their work isn’t worthy and I hope i’m not one of those photogs.

    My 2009 pricing goal is to do research in my area and have my pricing done before starting my business

  13. 113
    Elaine says:

    (1) I think my pricing is low. I’ve never charged more than $55 for a session fee and $8.00 for an 8×10. (2) I’ve had a business license for a bit more than a year, but I have yet to actually feel like I’m running a business. I’ve allowed friends to take advantage of my services (selling $5 digital downloads and allowing them to make crummy prints, handing over a CD with 25 edited images from a very difficult shoot at their home for $45). (3) I would like to have prices that are high enough to allow me to actually get paid! I would also like to improve my workflow so that I spend less time editing, giving me a better profit margin that way. I would like to have the confidence to back-up my work with prices that reflect a specialized product.
    Thanks for sharing so much great info here, Jodi!

  14. 114
    Jessica says:

    1. My pricing is entirely too low. I opened a 2nd hand childrens store complete with photo studio. This was my problem. They were already there to look for a deal. I started at $50 for 30 min and all photos on a CD! Ouch. Then I found my fav forum. It was very hard to raise my prices but I changed to a session fee and collections, etc. With so many customers and so little time I wasn’t able to keep up. Along with becoming friends with the majority of my clients they all were slightly upset about the change…”and with the economy” they would say. So, I raised it to $125 for half hour and 25-30 pics on a CD fully edited. The CD and editing would take me roughly 40 minutes to do. So a little over an hour and I was done. Also, the 1 1/2 hour session is $275 and comes with a brag book, newborn 3 hour session with announcements is $375 I think. Anyhow, I’ve had non pay the newborn pricing but instead tried to fit a nb session into the half hour. Sorry about the novel. I look at my work and know that I am running through the sessions and not making them my best. I feel as though I am not worth more than that as I still make mistakes. Last thing…I am going to be branching away from the store and going on my own with my new branding and logo, maybe from home or hopefully a stand alone studio. With this I hope to change pricing and be what I am worth and I want to feel worth that amount. This book should help me accomplish and gear me up to make these changes.

    2. Biggest mistake was starting too low and having to jump the prices over 100% at a time! And still am TOOOO low!

    3. My goal is just that. With my current clients and keeping things the way they are I do 20 sessions a month. To branch away and still make a full income I would need to do 30 sessions or more a month ( all before taxes and fees and cogs!) I want to be able to keep my house and something needs to change FAST.

    Uh. I think reality just hit me by writing all of this down.

  15. 115
    Shelby A. says:

    This sounds like exactly what I’ve been looking for!

    1. I really struggle with this. I feel like my prices are fair, but I also know what it’s like to want nice family pictures and not be able to afford them. I haven’t had a client pay full price since I started business.
    2. I always feel guilty about my already-too-low prices and offer everyone a discount.
    3. I would like to have at least two full-paying client sessions each month, which would be just under $1000 if they each purchased my lowest package.

  16. 116
    Jen says:

    1.) Med-low….I have room to move up in my market. Just raised my prices and feel pretty confident, I agree totally to never discount and keep the luxury there.
    2.) giving away too much
    3.) I want to signifigantly impact the family’s finances. I made as much as my dh in November, and boy did that feel awesome! If that was a regular deal….that’s a good goal!!!

    Thanks, Alisha!

  17. 117
    kelly d says:

    1. my prices are too long i know. $50 sitting fee and then 6×4′s @$4, 5×7′s @ $6, 6×8′s @$8 and 8×10′s @ $10. my husband cringes at how much time i spend at my computer and how little money i get back. i just love it though and would rather people buy all the photos instead of just a couple. silly i know.
    2. biggest mistake so far…leaving people with a slideshow disc and then some of them just printing off their own prints anyway….WHOOPS. i will learn im sure.
    3. i would love to see some money rolling in instead of me justifying that i love doing it more than i am worried about making an income. SHOW ME THE MONEY!!!!!! my clients even tell me i should charge more, i just cant seem to spit the new prices out of my mouth though. time to toughen up princess.

  18. 118
    Vanessa S. says:

    As I don’t have a business yet (target mid-2009), my pricing is non-existent.
    I hope to avoide the scenario described above by Alicia – pricing so low I’m over-hustling to make ends meet.
    My pricing goals for 2009 is to place myself in the high-end category, along with some of my peers in other event support services. I’d like to be recommended by the high-end event planners in my area.

  19. 119
    kay says:

    I am not “in business” yet I am still doing pb shoots for friends, family and friends of friends and the like. I am constantly getting fussed at for charging nothing for the pb shoot (hello, I am learning) So my pricing at the moment is completely non-existent. I am completely lost when it comes to this. This cookbook sounds great. I would love to purchase thin in the near future.

  20. 120
    stacy t says:

    i added a comment but i don’t think it went through….so here goes again but am sorry for a double if it happens to show up.

    i am basically giving it away. i’m new to the biz charging $75 and that’s it. they get about 30 high res on disc. i can’t figure out pricing to save my life. it’s the hardest part of the biz in my opinion.

  21. 121
    Pamela says:

    1. I think my session fee is about right for my area. My images on disc are too low I’ve been told even though I just raised prices. I am probaly in the middle for pricing when it comes to prints/images on disc. Not sure if this is a good or bad thing. 2. Big mistake at first was discounting this that and the other, even when not asked for a discount. I seem to have stopped that now! 3. I want to set some gallery wrap prices and continue learning…

  22. 122
    LJ says:

    1. my pricing is non-existent and what I have charged to helpful friends has been pitifully low, barely covering my costs but not taking my time into consideration.

    2. offering free shoots to friends and accepting friends-of-friends after they heard I was charging so pitifully little. now I don’t know how to break out of this cycle. how to break the news that even after giving their best friend’s sister’s new boyfriend’s cousin a free shoot I am now charging the proper amount? and I have no idea what that proper amount should be for a beginning photographer.

    3. my goal for 2009 is to set up a reasonable pricing structure for my type of photography, develop my style and stick with it, and create a client base that gives me the right amount of shoots and income per month.

    thanks for this opportunity!!

  23. 123
    BernieBl says:

    Even after 3 years, my pricing structure is a mess, my firs ever paid session was from a discount that I offered to hospital employees, the good news is that they have been returning customers, the bad news is that they expect the discount price all the time. I even have a different pricing structure for clients in another state where I know wages are far less than we earn here. My session fees range from $35 to $55 when I originally wanted to charge $75. I was happy to do it then for portfolio building, but now starting my 4th year, it’s a little ridiculous.

    My biggest mistake is that I feel that I need to offer specials all the time for the clients to bite and not go down the street. I should wait and listen to see if they object first, but no, I give the farm away all the time. Seems like I never have time for myself, don’t have much of an income at the end of the year. I surely need to restructure somehow so that I can regain more time with better income.


  24. 124

    I read several photography blogs all with the idea in the back of my mind to somehow incorporate my love of photography into a viable business.. but I am truly discouraged because 90% of the photographers that are getting paid have A – NO TALENT and B NO SKILL. Case in point, several weddings I have been to or part of in the last year are being photographed by HACKS.. Hacks in the capture department and hacks in the post processing department. It seems to me anyone with a entry level or even expensive dslr thinks they can be a photographer, and the really sad part is people are paying these imposters… the more I learn, the more I am discouraged… I would be interested in this book because I am thinking about starting my own web design business catering to small (very small) business owners where my photography could also be used… there is a price point sensitivity to a new business startup – especially in times like these..

    Enjoy your blog Jodi..


  25. 125
    Lori says:

    1. I think my pricing is too low. ($10 for a 5×7)
    2. I made the mistake of setting pricing before I really knew what all my costs were going to be and it came back to bite me in the butt. I started charging in Sep and did a lot of sessions between then and Dec but didn’t make anything after expenses!
    3. I don’t want to be in the red this year!

  26. 126
    Sherri James says:

    Pricing has been such a struggle for me! I’ve literally gone through zenfolio and marked everything to the bare minimum price thinking that no one in my area will want to pay even medium range prices. Do I price up and appear overpriced and not get the client load or do I price low and stay super busy while making nothing?? I’m clueless here and I desperately need help in this area of expertise. I’m just starting out so I want to do this right from the get go. I can’t wait to read the book!


  27. 127
    Melanie says:

    My pricing is prob too low cause I’m from time to time ending up with disappointing lil sales. One time a senior only purchased a set of wallets each for about 8 poses. Talk about a waste of my time, especially since retouching is always included. My goal for ’09 is to figure out a way to be an equal provider for my family without giving up the wonderfulness of being at home with my baby.

  28. 128
    PeggyN says:

    1. I am just getting started and my pricing is way too low and changes with every shoot because I give too many deals to friends.

    2. My biggest pricing mistake so far was shooting high school senior portraits for a friend’s grandson. I practically did it for free and then spent more hours than I could count editing because of a severe case of acne. And then they weren’t happy because he had his bangs combed up and they wanted them down (they didn’t tell me this ahead of time).

    3. I would like to determine prices that are fair to me and my customer and then put it in writing on my web page for them to see (and for me to see so that I don’t come up with discounts off the top of my head and then regret it!).

  29. 129
    Monica says:

    My prices are way to low! I charge $22 for an 8×10 and my sessions are $75. Senior sessions are higher, though.

    The biggest mistake I’ve made so far is shooting a wedding for $50 an hour! The wedding/reception was 5 hours long and the bride didn’t bat an eyelash when I said the wedding album would cost $1,000!!! I could have charged her way more for the shooting of the wedding because both she and her husband are working professionals and make lots of money. I didn’t believe in my abilities as a wedding photographer so sold myself short! I don’t normally shoot weddings but did this one because the bride was a friend of my sister-in-law and loved my photography.

    I just raised my prices, but they are still too low. I’m afraid that in this economy, people won’t want their pictures taken if prices are too high. I really need to build my business though as I am now a single mother and supporting my 3 children on my own. I’d love to charge $80 for an 8×10!

  30. 130
    Brittany says:

    My pricing is probably too low (although I’m not trying to be a luxury service) and definitely too complicated. My biggest mistake was not making my system super simple with just one phase – many people won’t read or do any thinking themselves, so I waste too much time trying to answer their questions. I’d like to make my pricing simpler, quicker, and more profitable.

  31. 131
    Dana F says:

    Oh – The pricing game has been weighing on my mind this week – thank you for providing the opportunity for some assistance and growth in this area!

    *When I established my pricing I thought it was Just right for my local market ($35 for 5×7, $50 8×10). Now I am not so sure. I want to find a balance with the economy being in the slumps and being in a new area where I have no previous network to rely upon for business. I don’t mind discounting my products, but I want to do it in a way that does not seem like I am cheating myself or the client. I also do not want to undercut anyone in my local area as I feel that that does a great disservice to ALL photographers.

    *One of my mistakes is my session fee is too low ($125) and having no minimum purchase is causing me to work for nothing when I factor in all my expenses (childcare, transportation, equipment, education). I find that there are times as I am working my way into my target market that I have worked for a couple of 5×7 prints.

    *I would like to find a pricing structure that is easy to navigate for both myself and the client, have a projection of where my growth will be and a means by which I feel satisfied with what I am Charging and my client feels like the received great value for their money.

  32. 132
    Christina says:

    Right now I’d say my pricing is on the edge of too low (prints) and just right (dig collections) — while I would love netting the ‘wealthier’ clients, the median income in my area is the high $20K — those people deserve better than cookie cutter studios.

    Pricing problem — the packages I had early on. The clients that jumped on them really aren’t willing to pay more now that I restructured everything.

    Goal for ’09: just to break even. Seriously, I’m tired of bankrolling my biz with my day job income. I want to buy a house in the next few years. If I could start breaking even or making a profit, I could stick something back towards a home office out of my biz income and use my day job income for a down payment (shoot, I’ve already spent the equiv of a decent dp already in the past year and a half!).

  33. 133

    * Do you feel your pricing is:“Too Low” – I think I’m almost there, but I think I need to be a bit higher. I do weddings and am trying to network with local wedding planners and my prices I think need to be higher for them to refer me =) I want to get into a higher scale clientele.
    What is the biggest pricing mistake you have made in your career? If you do not yet have a photography business, tell us what you hope to avoid? The first year with weddings I gave them everything! OMG I don’t think I made a cent at the end of the day! Lesson learned!
    Tell us what your pricing goals are for 2009 (if applicable): To be priced for what I’m worth, what I deserve and what gets me into the high-end clientele.

  34. 134
    PeggyN says:

    1. I am just getting started and my pricing is way too low and changes with every shoot because I give too many deals to friends.

    2. My biggest pricing mistake so far was shooting high school senior portraits for a friend’s grandson. I practically did it for free and then spent more hours than I could count editing because of a severe case of acne. And then they weren’t happy because he had his bangs combed up and they wanted them down (they didn’t tell me this ahead of time). I think I worked for $1 an hour on this shoot 

    3. I would like to determine prices that are fair to me and my customer and then put it in writing on my web page for them to see (and for me to see so that I don’t come up with discounts off the top of my head and then regret it!).

  35. 135
    Jenna says:

    1. I think my prices are fair for the area I am in.

    2. I have yet to have a full price session, I feel if I don’t offer a discount of some sort, clients are going to go elsewhere, so half price business if better than no business.

    3. I am going to work on the above. I need to start charging my clients for my work, if they choose to go elsewhere, I just need to accept that.

  36. 136

    Okey dokey here are my answers :-)

    1.- Too low, example I just now (jan) raised my 8×10 price to $30
    2. – Biggest pricing mistake – giving away the cd of images and session for one low price
    3. – 2009 goals – get my pricing in line so I am more focused, less busy and competitive with my market


  37. 137
    Brandy says:

    My pricing is non-existant at this point. I am just getting started through much encouragement from my friends and family. So I am very much a beginner on this path. I don’t want to be the one to be used and abused. I really don’t know where to start and I want people to look at my work and say, “I want pics of my kids like those” and come to me because of my work and not my price. So happy medium is what I want to find. I am afraid of giving it away because I seem to do that. Thanks for the opportunity to win!

  38. 138
    Maura says:

    this book sounds wonderful.
    my pricing is too low – $75 sitting, 8×10 – $30, 11×14 – $75, 16×20 – $125

    What is the biggest pricing mistake you have made in your career? starting too low.
    Tell us what your pricing goals are for 2009 – raise my confidence and prices!

  39. 139

    About a year ago I decided to start my own photography business. The goal was to charge $100 a session but in the beginning, in order to gain clients and experience I would discount the sessions heavily or even do them for nothing. I recently raised my price to $125/session and I feel that it is still too low for all of the time and energy that is put into the editing.

    So far my biggest pricing mistake is not charging my price. I give too many discounts. I want to have set prices and stick to it. In the long run though I want to have prices that are comparable to other area photographers but I don’t want to overcharge.

    For 2009, I’d like to have a price that I know will entice people to choose me over the run of the mill photographer and I want them to be happy with the service and product they are receiving.

  40. 140
    Shannon says:

    I am a newbie, so non-existent (actually maybe losing money at this point :))
    I’m doing lots of “practice” and freebies for friends. My biggest mistake at this point is hesitation. I should get out there and do a real shoot for real money but am a perfectionist and don’t want to until it’s just right. My goal is to feel confident enough in 2009 to take the leap and do a real session with real financial expectations. It’s been years of practice, time to reap some of the reward! :)
    PS Would LOVE the book!!

  41. 141
    Brandi says:

    1. I personally feel like my pricing is a little low, not super low, but lower than where I’d like to be. I did just raise my prices recently to starting portrait sessions at $200 with a $50 print credit, from a previous model at $150.

    2. Giving away a lot of free digital files, whole CD fulls. I wish I would have given a limited number from the beginning, like five, instead of giving out full disks. I think that made me seem less valuable.

    3. I feel like my pricing is still a little complicated. I’d like to smooth it out a bit. Also, I would like to possibly raise prices again at some point this year, after seeing how this past raise works out.

  42. 142
    Heather says:

    1. I feel that at this time my pricing may be more in sync with competitors in my area. I think that it’s also reasonable for my skills. I did research others in my area and have tried to be comparable to them but still competitive.

    2. My biggest pricing mistake is trying to make a price list on the fly without researching. I see now that in the beginning I was grossly underpriced, but I thought that I should have been because I was just beginning. I now know that was the wrong thing to think. I should have started out advertising myself for what I was worth at a competitive rate.

    3. My pricing goals are to create some packages that are better suited for the different types of photography I hope to work with. I have some seniors who are interested in senior sessions. I hope to have something geared toward them to be more attractive to that crowd.

  43. 143
    Judy says:

    I think my pricing is a little bit too low. I would like to have a higher session fee so that if the portrait sale is lower I will not feel as though I have wasted my time. I think my print prices are okay but my album and slideshow pricing aren’t. I am afraid to charge more for those. :/

    My biggest pricing mistake was pricing myself based on what other photogs on my area were charging.

    My pricing goal is to get it all where it should be. (Isn’t that everyone’s??) To feel as though I am well compensated, and to be able to confidently state what I charge and not be wishy-washy on albums/slideshows.

  44. 144
    Sherri S says:

    1. My Pricing is non-existent yet since I’m not in business – However I’ve been portfolio building at first it was for free but now I charge a little and even still I feel I am giving TOO much for what I charge – I give a CD of up to 30 images for $25+ and I hate that I’ve been that desperate to get their interest

    2. I am worried that I will also get desperate for clients once I’m in Business and end up offering too many discounts , freebies, and specials or just lowering my prices ridiculously all together – I tend to be VERY hard on myself – so I can see clients trying to take advantage of me and I DON’T want that – I want to be FIRM and assertive with my pricing & the value of my work but not to the point that I’m being OVER zealous – I just want the price to fit and I want my customers to be more than happy to pay what my work is valued – I just don’t want that to be too much to ask for

    3. My pricing goals for 2009 have been to start off at an introductory rate for sessions for a few months and build to a fixed rate for the rest of the year – I don’t know if this is the right way to go but I’m just hoping to get my foot in the door – however this contradicts what I’ve answered for #2 so its safe to say that I am really LOST when it comes to pricing – I NEED guidance !

  45. 145
    Angela says:

    I could not need this book more….
    1. My pricing is non-existent I am in the beginning stages of starting my business.
    2. My biggest mistake would be not charging enough for my work and not pricing myself in my market.
    3. My goals for this year would be to get my business up and going and build a strong client base.

  46. 146
    Trisha says:

    My pricing is too low. I don’t value my talent and thus shortsell myself.
    Worse mistake was doing a wedding for film processing fee only (back in the dark ages).
    My goal for 2009 is to price my work at a place that is a little outside my comfort zone because I know that this is the right price to charge.

  47. 147
    Nicole Haley says:

    1. My pricing is “non-existent” though I am trying to learn as much as humanly possible as I start out. 2. Once I get going, I hope to avoid exactly the scenario illustrated below – I hope to avoid running a busy-ness and not a business. 3. My pricing goal for 2009 is to actually set up a well constructed structure that fuels a successful beginning business. Thanks for this opportunity – I hope I didn’t miss the drawing!

  48. 148
    Seshu says:

    I tried buying the PDF and access to the blog, but saw that it was “temporarily sold-out”. Any way of knowing when the blog will be open for new registrants? I am interested in receiving the 15% off when I do sign up for both. Thanks!

  49. 149
    bethany says:

    I feel like my prices are too low. I justify it as I am just starting out and I would rather under charge rather than over charge. I think of it as easier to raise them verses lower them. I’m clueless….have you caught on yet?
    Woah, I made a 100.00 mistake at Christmas time. I way underestimated the price of custom cards and I basically ate the entire profit. And if that wasn’t bad enough, I put the girls maiden name on the cards and I had to pay another 100.00 to get them reprinted…..AT CHRISTMAS TIME!!!
    My pricing goals are to study a bit more and do some research around my area. I really need help please!!! It’s so hard to find a happy medium. I just always sacrifice to make sure my customers get a good deal. I’ve been on the other end and it stinks when you feel like you don’t get what you pay for. I just want my clients to be happy. Also, I’d like to put together some packages for seniors and weddings but I want to be fair and still make money. Thanks!

  50. 150
    Honey says:

    I have had several clients tell me I need to charge more … now that’s pathetic! Have you ever been up until 4:00 am editing your daughter’s cheerleading team photos as a favor? Have you ever done a free session for an acquaintance, edited 200 pictures only to have them order holiday cards @ 1.50 each? Right now I am making my kids entire elementary school yearbook … all editing (mcp actions of course) and major photoshop layered collages … not to mention most photos were taken by me … all work done when I should be sleeping because I have a 1 year old too. Babies don’t like Mamas on the computer all day. I get so frustrated but it is my own fault! I must learn to say no! How many friends have asked you for favors … and everyone is your friend!!! When all is said & done I think I pay to take pictures. I feel like most people think it’s no big deal, just taking pictures! I feel like a passive aggressive photographer! I just had a “friend” ask me to take a portrait of her mother-in-law with all 12 grandkids. The extended families all showed up to jump in and have portraits taken with their kids. 800 edited pictures later I ended up with a total of $500 … and I paid an assistant $40.00 for her 2 hours at the session. I need help … and sleep if you’re giving that away as well!

  51. 151
    Alicia Caine says:

    Seshu- I am currently in process of putting together a new pantry that will be available hopefully by mid-march. :) The $15 coupon code will expire the end of this month though.

  52. 152

    [...] Pricing Yourself Right + a contest to win the Easy as Pie Pricing Guide [...]

  53. 153
    Amy says:

    I am priced too low for the quality product I offer. But I am too nervous about raising my prices and then loosing any customers I have. I find myself in the loop of “when I get more of a customer base, I will be able to raise my prices” But I don’t think that theory will ever work. My photog friends say to increase my prices and I will get a better (spend more money) clientele. I just don’t know… I should have been regularly raising my prices all the long and offering more product – I think. Hopefully 2009 will bring about a more comfortable price list structure for me. Most of my effort is being spent toward marketing – I am comfortable with my photography… just not my marketing.

  54. 154
    Jennifer says:

    ?1-I feel my pricing is too flexible. I constantly am changing the way it is structured. Also, I have been told by clients that are not friends it is too low.
    ?2- Biggest mistake is organization of clients and potential clients, and the management of my time from booking to delivery. Also, if I do a portfolio building free session I am so lazy about getting them proofs. Horrible I know.
    ?3- Pricing goals are to work on packages. Have a solid pricing system that allows the client a choices where they feel they are getting quality for their money and I feel good organizing my time and delivery. Where I can be more focused on product and great capture than memorizing my ever changing prices.

  55. 155
    Susanne says:

    *My pricing is definitely too low ($45 for a session with CD of 20-35 edited images).
    *My biggest mistake has been to include the CD for free. I could make more money working at McDonald’s for the amount of time I spend on editing!
    *My goal for 2009 and beyond is to find the right price structure to actually make a profit! :-)

  56. 156
    Debbie Mitts says:

    Well we all know why I need to win this pricing guide….It is Christmas and I am broke! I bought myself some new studio lights and a backdrop. Getting set up is so expensive I need a few freebies! Plus being a newbie I have no idea about pricing.I have done so many free sessions that I feel the need to become more professional and set myself apart from the “big Box” studios at the mall. I know I am a good photographer now I just need some help in guiding me to feel confident in being one. I love your site, you offer so much valuable info and I have learned so much from your tutorials, now I just need to win!

  57. 157
    Chava says:

    I have such a hard time figuring out pricing I’m in DESPERATE need of this book.

  58. 158
    Ann says:

    Right now my pricing is non existing because I do not want to start charging until I know how to do it right.
    My biggest pricing mistake is doing hrs of retouching only to give the images on the cd away for free(for family) because I am just starting out and want to get a portfolio. I’ve learnt doing something for free just makes your photography cheap.
    For 2011 I want to know what I am going to charge and feel confidant with that. Also have a website up and running.

  59. 159

    Choosing the right price point is super important for a wedding photographer. If it’s to high for your area or talent and you will get no calls and if it’s to low people think that sometime is not right and that you must be a bad photographer, you have to get it right, do some online research around your local wedding market.
    It’s normal to start of with lower prices and work your way up as you gain customers and experience, but keep in mind that if you have been shooting weddings for $500 a pop for several years it’s going to be difficult to make the jump to high end wedding prices. The best way is probably to adjust your prices once a year.
    And please don’t shoot “professionally” for FREE!

  60. 160

    Choosing the right price point is super important for a wedding photographer. If it’s to high for your area or talent you will get no calls and if it’s to low people think that something is not right and that you must be a bad photographer, you have to get it right, do some online research around your local wedding market.
    It’s normal to start of with lower prices and work your way up as you gain customers and experience, but keep in mind that if you have been shooting weddings for $500 a pop for several years it’s going to be difficult to make the jump to high end wedding prices. The best way is probably to adjust your prices once a year.
    And please don’t shoot “professionally” for FREE!

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