Win a $449 SnapShot Logo branding package from SnapBrand

paul ernest headshotbw small Win a $449 SnapShot Logo branding package from SnapBrand
pin it4 Win a $449 SnapShot Logo branding package from SnapBrand

I am very happy to announce that Paul Ernest of SnapBrand is going to be a guest blogger here. Paul Ernest is an award winning designer whose primary interest outside of design has been photography. After 17 years of building identities and brands for companies such as Disney Cruise Lines, MGM Grand Hotel Las Vegas, Palace of the Lost City Resort & Casino, Atlantis in the Bahamas, Hilton Asian Division, 7-Eleven Food Stores, Scottish Rite Hospital for Children, YMCA and Major Clothing Retailers nationwide, Paul Ernest decided to step from beside the camera to behind the camera.  He recently started a new endeavor, SnapBrand.

SnapBrand is a turn-key solution for photographers, who want a fixed package for a fixed budget. You know what you will get and know what you will spend… No open-ended efforts with surprise invoices at the end of the project.

What will Paul teach you?  Well he wants your feedback on what you want to learn about branding.  The content of his posts will be based partly on what MCP readers want to learn and how they want to grow their branding.

To accomplish this, we need to hear from you.  And in return you may be the lucky winner (who will be picked at random) of their entry package called SnapShot Logo (if you win – you may upgrade to a bigger package as well and pay the difference).  This is a $449 value.  The prize includes:

  • Prebranding Questionnaire
  • 1 Hour Meeting
  • 2 Logo Options
  • 1 Set of Revisions w/Client Communication
  • Digital Files

To enter for this prize and also shape what Paul will be teaching, please comment in the “comment box” on this post below.

To be eligible for the random drawing on Sunday, March 15th, please answer the following:

- What is the biggest challenge you have in growing your brand and what are your barriers in taking your brand to the next level?  What do you feel you have done right or wrong in the past regarding branding?  In the coming months, what would you like Paul of SnapBrand to teach you about logos, branding and how you are viewed in the marketplace?

 Win a $449 SnapShot Logo branding package from SnapBrand

Jodi Friedman, MCP Actions

Jodi Friedman is the founder of MCP Actions. She designs popular Photoshop actions and Lightroom presets that make editing faster, easier and more fun.

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124 Comments and 0 Replies


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  1. 101
    Brianna says:

    My biggest branding challenge is that I don’t have one. I want something universally appealing and most importantly something that reflects me. I want something clean, sleek, unique and professional. It is easy to know what I want – the difficulty is the “how”.

  2. 102
    Gayle says:

    Like has been said before, my biggest challenge is where to start. I am just starting out and a little overwhelmed by what having a business and marketing means. I would love any help you have with where to start and how to make decisions that will make my brand stand out and become identifiable.

  3. 103
    Darcy @lwm3b says:

    My biggest issue with branding is finding something unique. I want something simple, easily recognizable and it seems each step I do, someone else in my market quickly makes something so similar that my look no longer stands out. Since I do basic graphic design – graphic designers are a dime a dozen. And anyone with Photoshop can make a copycat version of what I create.

    With my personal site, I recently redid it and took down a photo in my header. My readers objected. I quickly put the ‘cup picture’ back in. So even if I never associated that (poorly shot iphone pic!) with my look or brand – others did. A clear mistake in my perception of my own site.

    Paul – Any tips about branding would be worth reading. How long to you anticipate a logo lasting? Even major brands like Pepsi have updated along the years, while Nike has stayed the same (a $35 creation, at that!!). At what point is changing a logo considered ‘staying relevant’ and when it is ‘brand suicide’?

    Thanks for the opportunity to win.
    Darcy @lwm3b

  4. 104
    Tiffany says:

    My challenges are… that I don’t have a brand. My barriers are that I don’t know where to start. I am very unsure. I have had the business for 2 years and still can’t find what I should be doing.
    I would love for Paul to teach me where to start and grow. I want to feel good about what I am putting out there for the public.
    Thank you for letting me have a chance to win such an invaluable prize!

    ~Tiffany

  5. 105
    Roon says:

    Hi Paul! My biggest challenge in growing my brand is also my biggest barrier in taking my brand to the next level. It’s that I’m afraid to pick anything definitive because I’m concerned that logos and styles change so much that a logo and colors I choose today may look very dated two years from now. I want to find something that is classic, but with obvious fresh style. As far as mistakes I’ve made and am still making. I have twice now settled on a logo/brand before really getting to know my company. Once I’m in it to win it, I realize my logo doesn’t represent me and I’ve already blown my cash so I have to stick with it. I would like to know unique and fun/interesting ways to guerilla market myself and I’d like to know more about social networking using my brand. This questionnaire actually helped me nail down some thoughts! Thanks!

  6. 106
    Vicki says:

    My branding is a reflection of me — something I love and even something I love to photograph — but I’m not sure it has translated well to my photography BUSINESS, which is shooting something altogether different. I also fear that it may be a bit too girlie, though with all the swirls and sparkles and swooshes in so many other photographer’s logos, it’s kind of silly. Perhaps I just need something more arty or graphic — I feel like it’s just not quite there…

  7. 107

    Gosh, where do I start? My branding is a mess. My photography career was launched way too quickly – I had people asking to book me (I was pbing but on my kids only) because they were seeing images my sisters kept of my kids at their workplace. I am a self taught graphic designer (scary I know) and so I threw together a logo and website to showcase my work so I’d look more professional. I had a clothing line called Little Britches and since I wanted to specialize in kids/families, I kept the name for my photog biz. Now, 2 yrs later, I realize how limiting my name is (would a senior want to go to Little Britches Photography for their senior pics, which I LOVE doing) and my logo/branding needs to be redone. Do I keep Little Britches and create a new brand name for seniors/adults or create something that can encompass both? I definitely want to target a higher end market so I need to be sure I’m doing that with my branding.

  8. 108
    Kori says:

    I’m new to this marketing and branding but currently my biggest challenge is getting bored! I feel like it’s all been done before. I like to change things up a bit and I’m constantly evolving and my branding should too but how does one keep consistency but also keeping it fresh and new? I feel like I can nail down my online presence but when it comes to actual materials, in actual hands is where I loose all my creativity. Paul help us out!! Share with us on how to turn our styles and creativity into a brand that truly reflects what we want to show! Even if I don’t win, I am really really looking forward to want Paul has to share!!!!
    Thanks Jodi for having such AWESOME guest speakers/bloggers/Interviews!

  9. 109
    Malia says:

    The biggest challenge I have had is just knowing what to do and where to start. I would love to know the basics of branding from the beginning and where to go from there. Another challenge is that I have no $$ to pay someone to help me out with my branding or logo. Anything that Paul wants to share that he knows is important I would love to hear!!

  10. 110
    johnna says:

    i feel like i have a good idea of what i want as far as branding goes… but it’s difficult in understanding the resolution and file types best for all the different purposes- jpeg, tiff, png, etc. for -web, print, etc.

  11. 111
    Leslie Perry says:

    I am just starting out on my Photography Business adventure! I have no Logo or Brand, so everything Paul can teach me would be great, as I have no idea where to even start. I would like to have a simple, yet memorable logo that catches peoples eyes. I look forward to all the information Paul will be sharing!

  12. 112
    Bart says:

    The next step for us is determining what our brand is beyond our logo. We designed it ourselves and like it, but what then? We’ve just started in the past year or so and haven’t really come up with a brand that we can articulate in words.

  13. 113
    Johanna says:

    What is the biggest challenge you have in growing your brand and what are your barriers in taking your brand to the next level?
    I really feel that time management is my biggest barrier to my overall success and as far as branding and marketing, that I don’t take enough time and effort to develop this area. Half the time I’m chasing my tail.
    What do you feel you have done right or wrong in the past regarding branding?
    Right: Hired a professional to assist in my logo design.
    Wrong: Not having a strategy.
    In the coming months, what would you like Paul of SnapBrand to teach you about logos, branding and how you are viewed in the marketplace?
    Oh simple. Everything!

  14. 114
    DiAnna says:

    What is the biggest challenge you have in growing your brand? — I am easily bored with what I have and swayed by designs/logos/colors used by others

    What are your barriers in taking your brand to the next level? — I’m not sure what the next level is.

    What do you feel you have done right or wrong in the past regarding branding? right: realizing it is needed; wrong: inconsistency

    In the coming months, what would you like Paul of SnapBrand to teach you about logos, branding and how you are viewed in the marketplace? Quick, simple, inexpensive solutions to branding.

  15. 115
    Tori says:

    brand me.

  16. 116
    David Webb says:

    The challenge for me at the moment is coming up with a brand that stands out from the crowd but doesn’t over power my photography. Something that fits my lifestyle and workstyle and doesn’t feel run of the mill.

    Choosing a good name for my new efforts is something i feel I’ve done right. Fourteen Fifths, for me is catchy enough that people will remember it and abstract enough that it doesn’t pigeon hole my work. In the past I think I’ve flip flop between too many different brands/names and chosen names that have pigeon holed my work.

    I’d like to see some thoughts on creating the complete package, using the brand to compliment the photography and showcase it in the best light and not overpower it.

  17. 117
    casey m says:

    My biggest challenge is definitely a lack of creativity! I know what I like when I see it, but coming up with it on my own is incredibly difficult. However, this business is a new thing, so the expense of a professionally designed logo is a bit out of reach at the moment. I don’t know that there is much I have done right in regards to branding myself! But there is plenty I have done wrong. Mostly, I think just changing things too often because I am never really happy with what I come up with. I would really like to learn the key features that make a good logo/branding that people will remember, and what marketing tools are best to get your name out there and recognizable. Thanks!

  18. 118
    Tracey Skadberg says:

    It is a challenge deciding if I should focus on one part of photography or to keep doing different areas. I have wanted something fun, but also professional…I don’t always go the right way. I would like to learn more about branding so you represent yourself in a professional way.

  19. 119

    What a great topic! I admire an eye-catchy logo and sometimes it’s the most simple ones that stand out like {b}. I would like to know the baby steps for someone who is at the beginning stages of considering branding. Where do you even start? Do you have some simple questions to help narrow down that process of determining your brand. Thanks, for your consideration.

  20. 120
    Nataly says:

    My biggest barrier? Being confident enough to start…I’m discouraged that I won’t have the funds to develop a decent “stand apart” brand/logo. I also believe that even with all of my research, I may not fully understand how much influence a powerful brand and logo can possess in the marketplace. So, in a nutshell, I would like Paul to address how to be confident in the branding you choose and how to effectively implement it in the various avenues that may be obvious and not-so obvious. Thanks :)

  21. 121
    stacyZ says:

    My biggest challenge for me is with a 3 year old taking the time I need to do the soul searching to come up with goals. Having the confidence to accept what my inner soul is telling me. Lastly, to know what visual qualifier of a brand with depict that to others.

  22. 122
    Sarah V says:

    A lack of money is really hindering my attempt at branding right now. Specifically, the whole logo issue is really frustrating me (being I can’t seem to get one that I feel truly represents me and my business).

    As far as learning: I am completely open since I really know a whole lot o’nothing when it comes to this stuff. Anything would be helpful to me.

  23. 123

    Hey thanks for the opportunity. Here are my answers.

    The biggest challenge I have in growing my brand is I feel I have an identity crisis. What I like visually is not necessarily what I want my brand to stand for. Until I can create a logo that properly identifies me and my brand, I can not take brand to the next level.

    In the past, I have chosen logos that were more appealing to me visually, which can also be a good thing. I am at a point where my brand needs to reflect my personality, which is one of my greatest attributes. I do think I have tried to keep my brand industry specific not to confuse my clients, which is a good thing.

    I would like Paul to teach us how to find and identify our own unique brand. Additionally, some direction on how color and fonts dictate how our brands are viewed in the marketplace. Do we need to be conforming to everything else in the marketplace?

  24. 124

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