Tamron USA, a worldwide lens manufacturer, picked Ellie and Jenna, along with Multiple Choices Photography, to do their Fall 2009 Ad campaign for the 18-270mm lens. Tamron’s Chief Marketing Officer contacted me a few months ago to do a commercial assignment photographing my twins with their award winning travel lens, the 18-270mm. It was a very exciting opportunity this summer. The ad will run this Fall in Photography magazines such as Popular Photography, Outdoor Photography, Shutterbug, Digital Photo Pro, Scrapbooks Etc, Creating Keepsakes and on their website too.
It was fun learning experience. My experiences had been focused on professional product photography and photo editing prior to my current business doing Photoshop training and creating actions for the past 3 years. So while I was not new to seeing my work published in magazines and on the web, I was new to doing a commercial shoot like this.
I thought it might be interesting for many of you to have a behind the scenes look at what a commercial assignment entails, the obstacles, and the details of the shoot. So stay tuned to read the details next week about the preparation, photography, and about Tamron’s amazing travel lens for crop sensor cameras.
The goal of the ad is to show how close and far away you can be standing in the same spot using this lens – and then to show hand held at 270mm with the “vibration compensation” on and off. I was at 1/13 and 1/20 for the Vibration control shots. I would not dare shoot that slow a shutter speed in “real life” but as you can see – WOW at 270mm with VC on.
Here is the ad – shot with the Canon 40D and the Tamron 18-270mm lens.Looking for examples for an Upcoming Action Set
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