What to Wear: How to Dress for Family Pictures

What to Wear {Part 5: Families}

As a photographer, it can help your customers when you direct them on what to wear. The next number of weeks, guest writer Kelsey Anderson will be providing information to help you coach your customers on what to wear.

When booking a portrait session I think it is almost always a given that the client is going to ask for suggestions on what to wear. I struggled with this question when I was first starting out. My clients would come dressed in matching outfits or in the same color head to toe. These clothing choices do not make for the most visually appealing image, right?

I knew that I had to change my clients way of thinking when it came to choosing outfits for their portraits. I personally believe that is part of my job to help style a session. This gives my clients another reason to hiring me over going to a chain portrait studio. I always tell them to choose items with good color, texture (ie, knits, ruffles, denim) and accessories. I tell them to think coordinating not matching. I even go as far as offering to come to their homes and dig through their closet with them or tell them to bring a trunk full of options and we can put together outfits on location.

I am guilty of dressing my family in white shirts and khaki pants. I now realize how visually unappealing that is, so I really stress to my families to think coordinating outfits not matching. I tell them to browse their favorite stores websites for new collections and a lot times you will see outfit ideas that coordinate really well together. I honestly think that when you let your clients know that it is OKAY not to have matching outfits it lifts a weight off their shoulders. Now they can look for outfits that fit each family member individual style but tie all the looks together by picking a few select colors to coordinate. Trying to find one color and style that works for every family member is hard! I use to dread picking out family outfits for pictures now it is one of my favorite parts!

Here are a few items I love for family portrait sessions.  I like to keep ideas of clothing choices fresh in my clients head and don’t want to have to have them dig through my blog to find them.

FamilyW2W 600x600 What to Wear: How to Dress for Family Pictures
pin it4 What to Wear: How to Dress for Family Pictures

Sibling W2W Girl What to Wear: How to Dress for Family Pictures
pin it4 What to Wear: How to Dress for Family Pictures

Siblings W2W Boy What to Wear: How to Dress for Family Pictures
pin it4 What to Wear: How to Dress for Family Pictures

Family W2W What to Wear: How to Dress for Family Pictures
pin it4 What to Wear: How to Dress for Family Pictures

Recommended Stores:
Mom:
Anthropologie
Gap
Express
White House Black Market
The Limited

Dad:
Guess
Express Men
Abercrombie
Banana Republic
Nordstom

Kids:

Limited Too
Abercrombie Kids
Gymboree
Old Navy
Matilda Jane
Mini Boden
GAP Kids
Abercrombie Kids

Kelsey Anderson is a natural light photographer in Las Vegas, Nevada. Specializing in maternity, newborn, baby, children, senior and family photography.

 What to Wear: How to Dress for Family Pictures

Jodi Friedman, MCP Actions

Jodi Friedman is the founder of MCP Actions. She designs popular Photoshop actions and Lightroom presets that make editing faster, easier and more fun.

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4 Comments and 1 Replies



  1. 1
    Christy says:

    I LOVE Kelsey’s style!!! Can I place this on my blog, too??

  2. 2
    Nancy Cuppy says:

    My greatest pricing challenge would be what price for the area. I live in a rural area and there are professional within in 15 and 35 miles from me. I don’t feel comfortable charging what they charge but really need to get paid for my time.

  3. 3
    Jessica says:

    I am planning “4 generations” pics with my grandma, mom, myself, and 15 month old daughter. Would you have any suggestions? Thanks!

  4. 4
    Ayanna says:

    Hello, Where to I find what to wear ideas, I can use.



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