3 Inexpensive / Free Ways to Advertise by Sarah Petty
You can make so much business happen by getting out there, making friends and helping them grow their businesses. Here are 3 ways to help maximize your budget.
1. Call local charities and start the relationship by asking what you can do to help them. Donate your time and talents to help them raise funds and build your business at the same time. Typically charities have a mailing list of donors. Because these people give to charities, they are a great target market for your business. Have them promote that during one month, when the donors come in to your business, your session fee goes back to the charity. Many times they can do this via email or a newsletter and there is no cost to you other than your time.
2. Constantly be looking for ways to generate publicity. When you create an event for charity or you are the first with a new product in the market, this is newsworthy. Reach out through press releases or really take a risk and call an editor and pitch your story. Not only is this free, it holds more credibility when a reporter brags on you than if you were bragging about yourself in an ad.
3. By partnering with other small business owners who share your target market, you can share marketing costs and maximize your results. You can do other small things such as consider donating a gift certificate for your services to the very best clients of your partner business as a gift from the store. This makes them look great and generates a pre-qualified new client for you.
Sarah Petty is a highly-acclaimed speaker, author and coach who has inspired thousands of boutique business owners to use beautiful marketing to take their business to the next level. Her expertise is based on over 20 years helping build the Coca-Cola brand, meeting the marketing goals of a top regional advertising agency’s clients and building her own successful boutique photography studio. This studio was named one of the most profitable in the country within just five years in business. Sarah has mastered the science of marketing and the art of making it simple, actionable, and, yes, fun!
If you’d like to learn more about marketing from Sarah Petty, check out Café Joy. Cafe Joy takes much of the guesswork out of planning your marketing. Follow Sarah Petty, month by month, as she guides you to success.
Cafe Joy provides you with gentle reminders and consistent deadlines to achieve amazing goals for your business throughout the year.
Are you wanting to take your small business to the next level? If you want to grow your photography business, check out the Joy of Marketing Telesummit with Sarah Petty and 9 other amazing small business leaders. it is free to attend, and only a small amount to purchase the recordings and/or transcripts for early release or long term use. Sign up here. The Secret to Beautiful Black & White Images in Photoshop
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