Giveaway ~ Easy As Pie Guide: How to Price Your Photography

WIN one of two copies of the NEW Easy-as-Pie Pricing Guide for Photographers from Served Up Fresh

If you never really know how to price your photography, then you will want to enter this contest!

First, there was Easy as Pie.
Then, there was Pastry School.
Served Up Fresh has combined ‘em into a single, ridiculously-easy-to-use document that includes worksheets that make creating pricing a cake walk. There’s also an ADVANCED collection building module for those of you who have mastered the pricing basics.

Today – Served Up Fresh is celebrating a grand re-opening and giving away 3 copies of Easy as Pie, common sense pricing strategies for portrait photographers (each valued at $349).

To Enter: (up to 3 entries per person)

  • Just leave a comment, here on the blog (not on Facebook), and tell us why you deserve to win this pricing guide.  Make your answer serious, funny, or outrageous.  But tell us why you need it more than anyone else!
  • If you need it so bad, want an extra chance to win? Just go on Facebook and/or Twitter, and tell people about this contest. Then come back and let us know you did.
  • Still want an additional chance? Go to the MCP Facebook Page, and click on “suggest to friends” – tell at least 10 photographer friends about us! Again, come post a comment and tell us you did.

The 3 winners will be announced on Sunday, Dec. 12th via random draw.


Free Stuff:

  • While you wait for the giveaway- go to Served Up Fresh to download your free chapter from Easy as Pie!
  • Also check out the free e-courses! The first is now available – Business Basics. Thinking of starting your portrait business or just getting your feet wet. You need this course!
  • If you post to Facebook, make sure you download the FREE Facebook Fix Photoshop actions, for an even better presentation of your photos.

Looking for a Coupon Code, Discount Code or Promo Code to buy?  You don’t even need one.  They have a LAUNCH SPECIAL- $249 good through December 12th! No coupon code necessary!

 Giveaway ~ Easy As Pie Guide: How to Price Your Photography

Jodi Friedman, MCP Actions

Jodi Friedman is the founder of MCP Actions. She designs popular Photoshop actions and Lightroom presets that make editing faster, easier and more fun.

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690 Comments and 0 Replies

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  1. 601
    Sarah says:

    I need this pricing guide so badly! Have been wanting to get it. But sometimes it is hard to spend money to make money!!!

  2. 602
    Melissa F. says:

    I am a Newbie and I’ve waited for this new edition since the last one expired. Needless to say without your help, I STILL can’t afford it :( Without this copy, I am as lost as one of Santa’s elves whose hat is too big!! I am taking a few weeks off after the holidays, to crash course and become a better photographer. I would love to win this free copy to get started on the right foot in 2011! Jodi & Alicia, without your help I am lost!

  3. 603
    Bernice says:

    I would love, love, LOVE to win a copy of Easy as Pie. Why? So that I can work less, earn more, and spend more time with my family!!

  4. 604
    Michele Rae says:

    I’m not going to say I need this more than everyone else. Nor do I deserve it more than everyone else. Do I want it more than everyone else? Not going to say that either. We all have our own stories. Our own turmoils. Our own wants, desires, needs and the list could go on. We ALL deserve to have our business succeed. We ALL deserve to be paid what we are worth. We ALL want to restructure our business for 2011. While some of us are starting new from the ground up and others are needing to revamp our current pricing to turn a profit, we ALL need a jump start to push us to succeed in the coming year. We ALL want it. We ALL need it. We ALL deserve it. Best of luck to all of the entries. I would like this just as much as everyone else. Served up fresh… to the lucky winner. While I hope it is me, I will be happy for whomever is chosen. Good Luck everyone. Let’s all have a rockin’ 2011.

  5. 605
    Michele Rae says:

    I’ve tweeted @lifearazzi about this

  6. 606
    Michele Rae says:

    I’ve fb posted to my profile too, via your link above to share. How easy was that?!

  7. 607

    I’m currently on sick leave due to my pregnancy, I have been working really hard on my new business so I don’t have to go back to a job that I despise. I had been looking for a career for a long time were I could do something I love and have a passion for. I have found this in photography. This is the only way I would be able to stay home with my kids more, that means more to me than anything! I find when I’m working away from the home I hardly get to see my children. I want to be there for my kids when they need me. Since starting my business back in the late winter I have mostly done everything for free just so I can gain the experience. Now I’m at that crossroads of where to put my prices for this coming year? I want to be able to not have to go back to my job but I have to find a happy medium for my pricing structure so I can make my dream come true! Money has been so tight that this year my husband and I both agreed not to exchange gifts. I no longer want to live paycheck to paycheck. I believe that easy as Pie would change my life and give my business the boost that it needs to get ahead of the game. And I would be able to achieve my long term goals

  8. 608
    Sheila Weber says:

    Hope I am not to late. I have been interested in photography for several years. I have been reading and improving my techniques over the year and now trying to open up a business of my own. I love to photograph people and animals but have a problem knowing what to sell my work for. This would be help me out so much.

  9. 609

    I never seem to win anything but my hopes are always high, esp for MCP stuff!! This coming year I am trying to step out of the “CD” lifestyle and would like to get more pro

  10. 610
    Cate says:

    I NEED this book!!

    I’m going broke!!!


  11. 611
    Meghan says:

    I am just starting out and have been doing a lot of free practice sessions. I have been struggling with what to charge people and when/if to change my prices as my skills improve. Any help/direction would be great!

  12. 612
    Cate says:

    Have told the world my need via Facebook

  13. 613

    We are just getting started and have been beating our heads on the wall for weeks over what to charge!! This could be a life saver!!

  14. 614
    Cate says:

    And have now shared my desperate need to get this guide with the twitter world…..

  15. 615
    Crystal Heis says:

    I’ve been struggling for the last couple of years trying to come up with a pricing structure that is fair to customers and myself.

  16. 616
    grace wolf says:

    Any help and insight into properly pricing my work is much needed. I feel like I’m greatly undercutting myself, yet it’s really hard to stay competitive in this day and edge. :)

  17. 617
    Sara Panman says:

    im so broke and my business has made a total of $200 this entire year…. i think its time

  18. 618
    Kate says:

    I never know if my prices are too high, too low or just right, although I think they are probably too low. So I need this to show me how to raise them to where they should be!!

  19. 619
    Mike D says:

    I need this guide cause I need it! Seriously, though, we’re just getting our business started and really need as much advice as possible for it. This would be an hugely awesome help!

  20. 620

    I really need this because I am just starting out, and have no idea about pricing! I am a college student trying to earn money by doing something I love, so this would be amazing!

  21. 621
    amanda says:

    I need help! I just launched my photography business & have struggled with setting prices. It was pretty much a guessing game for me. If you saw them, you would see why! :)

  22. 622
    Jamie Libstaff says:

    I would love to win these! I’m starting my business in 2011 and could really use some help!! Please pick me!

  23. 623
    Jamie Libstaff says:

    Shared on Facebook!

  24. 624
    Tricia Orr says:

    This would be great information to utilize and to help build my business! Thanks for doing these give-aways!

  25. 625
    amanda says:

    Shared this on facebook! :)

  26. 626
    amanda says:

    Suggested this to 10 friends on facebook! :)

  27. 627

    Always the part I struggle with as well. I’d love to learn a strategy that really works. Thanks for the chance.

  28. 628
    cari says:

    posted link to contest on FB

  29. 629
    Kristin says:

    I passed along/suggested this to other photographer friends!! Some I know could really use this! :)

  30. 630
    cari says:

    suggested 11 photog friends like you on FB

  31. 631
    Stephanie says:

    I so desperately need this! I have nooo idea how to price myself well, attracting clients while making enough money to keep my business going. I DON’T want to be one of those photographers who burn out or who are basically paying clients to have their pictures taken.

  32. 632

    Why do I NEED this book??? Well….. actually I don’t. I just want to keep giving away all my photography skills…..I’m feeling the Christmas spirit in a BIG way. ;) Merry Christmas everyone!

  33. 633

    I would love to win to for an easy to understand and plain as day pricing guide – I struggle with pricing and it is affecting my bottom line.

    This will help me be a more productive business woman!

  34. 634
    julie says:

    I need to read this guide book because I do not believe pricing is Easy As Pie. To me it is more like a tiramisu souffle, many layers, complicated difficult to find ingredients, and falls flat at the slightest disturbance.

  35. 635
    Pam Powell says:

    I need this pricing guide to make sure I am pricing my work right and to get a different opinion on how to do it!

  36. 636
    Pam Powell says:


  37. 637
    Scott ☺ says:

    Pick me, pick me! I’m a numbers kind of giuy, and this would be very beneficial to me starting a business!

  38. 638
    Stephanie says:

    Just posted on my twitter @stephlmorgan.

  39. 639
    Sam says:

    Why do I need to win this?

    I have five children and if I don’t hurry up and charge for my photography this may be their last Christmas :( I have no idea how to even start to price my photography.

    OK, I am kidding about this being the last Christmas, but I really do not have any idea of how to price my photography.

    I have tweeted: SamJButler

    And Fbooked:!/sbutler2

    I wish I could show you my puppy dog eyes that are pleading with you right now, but I have no make up on so I will just leave you with this:

  40. 640
    Jennifer says:

    Awesome contest! I’d LOVE to win the Easy as Pie pricing guide because I’m lost on COGS, and how to price for my market. Would LOVE some assistance.

  41. 641
    Jennifer says:

    Posted to my Facebook, thanks!

  42. 642
    candace m says:

    I need this because i want to take all my notes/drafts, etc. on pricing and light them on fire because i’m over it!

  43. 643
    Sara K says:

    I’m still pretty new to the whole photography business aspect of things. It’s all a learning process for me. I see one person to compare too that’s priced very high, then the next person is priced very low. It’s hard to decide what you’re worth. Does that make sense? I think that a basic guide would be a great place to start.

  44. 644
    Katy says:

    I want to win the Easy as Pie guidebook because I don’t think I’ll ever get my business off the ground without some help!

  45. 645
  46. 646
    Holly G says:

    I tweeted about the giveaway!

  47. 647

    I really need to win a easy as pie pricing guide! This has been my 1st year of business and I have been ‘playing it by ear’ but I feel that as a business and as a creative I can grow so much more with a solid understanding and foundation of a price structure. I want to make a profit while giving my clients the best, without feeling like I gave away my services.
    I want to have a complete understanding of everything I do, my time, so I can help educate clients that it doesn’t start or end with just snapping the pics! ;) thanks for the opportunity to win such a priceless item!!!

  48. 648
  49. 649

    I would love to win easy as pie! Ive heard amazing things about it

  50. 650
    Nicole P says:

    As a new photographer
    this would help, thanks for the chance!

  51. 651

    I posted about this on facebook!

  52. 652

    At the time of this post there were 624 entries of sorts, all great for one reason or another. This shows there is definitely an overwhelming need in this area of the photography business/industry. Alicia is certainly serving up brilliance and magic wrapped up in a pretty holiday MCP bow! We are like many of the other photographers in the fact that we want to be successful not only in our craft but the business of making and keeping our craft profitable. An excellent idea that we’d be head over heels unimaginably thankful for. Please consider us in your decision making. Much love, Michelle :)

  53. 653

    I posted the contest to both twitter and facebook. Thank again! :)

  54. 654
    Amanda says:

    Why should you pick me? I know that Alicia would want me to win due to the strong connection we share by having the same initials – AC. If her middle initial is L then it truly is meant to be! :)

  55. 655

    I desperately need this book. Keeping my fingers and toes crossed!

  56. 656
    Deanna says:

    My core business is advertising photography in the equine industries. Essentially I take photos of horses for advertising and editorial usage. I am not in the print selling business. My core business I understand and I price correctly. But since my core business is taking a major hit in this economy I’m branching out into the world of family photography. I feel like I’m starting out all over again.

    For 15 years I’ve been a professional photographer and now I feel like a brand new shutter bug hobbiest! I need pricing help. I need to not screw up this new venture! I need a plan of attack and a way to up sales and make better use of my time and skill. I enjoy what I do, but I sure as heck don’t want to do it for free.

  57. 657
    M. Dawson says:

    Ok here’s my story in a nutshell.
    Shortly after giving birth to my daughter this September, my husband got laid off from his job which has left us completely strapped for cash. Being the innovator I am I decided to take out a loan to purchase a new camera and equipment and fulfill my dream of opening a photography studio in my home.

    However since I’m a sucker for giving into people my last few shoots have been done for next to nothing. So at the moment we are unable to make our loan payments and I’m terrified I may have to give up my passion in order to get by. I want this more than I can express through words. I would be forever grateful if I am chosen :)

  58. 658

    I really need this pricing guide. I have started a business and have gotten a nice start with people telling other people about me….however I have given different quotes to each person….because either I forgot what I gave the others…. or I was bullied by the person to bring my price down or I feel that I felt that I was new to the business so I shouldn’t ask too much….in other words I NEED HELP!

  59. 659
  60. 660

    I would love this because being fresh in the business I want to represent the photography business in a positive light the right way. I’ve done my homework {business plan} but it would be great to see if my numbers are spot on with the experts who have been doing this. Thanks for the great giveaway!
    Happy Holidays Everyone!

  61. 661
  62. 662
    Molly says:

    I need to boost my sales, and I know figuring out how to appropriately price everything will help me tremendously! Hope I win!

  63. 663
    Shauna says:

    Well I am going to lay it out there. This is a bit personal but you want to know I feel like I deserve to win =), and I cannot say that my situation is worse or more deserving than anyone else because we all deserve to win! Anyhow I love photography, to the point that I cannot even sleep because all I do is scour the internet for more and more information. I am definitely underpriced on what I charge and this would definitely be a big help. I finally decided to start turning my passion into a business about 6 months ago when I lost my job, which I was already laid off from. My unemployment has ran out and so now I have resorted to working from home on graveyards to take orders from people for a company called Harry and David, and I do Esthetics on the side. I want to make photography my main focus but I have sunk every penny and credit amount available into it and have absolutely nothing left. I am continually being commented on my work and even some clients tell me my prices are too low, and obviously for as busy as I am they are, otherwise I would not be working 3 jobs to survive with 4 kids. I want this so bad and truly hope you consider me =).

  64. 664
    Shauna says:

    I placed placed the contest ad on my Facebook, and I suggested people to you, so I would like 2 more entries please!

  65. 665
    Charles Rader says:

    I would love to win this because my area is so saturated with “Point and Shoot, Burn to Disc” photographers who place no value on their work. The whole industry around here is turned upside down and people who are serious about their work and want to price accordingly have no point of reference.

  66. 666
    Megan says:

    I would love to win. I have been in business for well over a year and before that even didn’t charge anything for the two years prior. I still have only managed to get my price that includes the session and a CD with print right at the price of what photogs here charge for just their session fee. This would be amazing!

  67. 667
    Amanda Gump says:

    Thank you so much for the chance to win this! I’d love to get the help nad knowledge from you contained here. We move every couple of years due to my husband’s military service and it is like beginning a new business EVERY TIME we move. This would be such a help so that maybe, just maybe, I can find something to get my business up and running quicker when we move! Its such a struggle starting over so often!

  68. 668
    Amanda Gump says:

    Long time fan on facebook….and shared your page with ALL of my friends!

  69. 669
    Chris arnold says:

    I sooooooo need this pricing guide since I pretty much make up my pricing as I go along… That can’t be good can it?? ;-)

  70. 670
    Dawn Chase says:

    Hello! I desperatly need the Easy-As-Pie Pricing Guide as I am finally going to begin selling my work after years and years and years of being told by everyone I know to do so! I am desperate to win this because I am currently a substitute teacher making next to nothing (but they let me start a photography club in school!) and I really have not a penny to spare to buy the guide. I really hope that you pick me! Thank you!

  71. 671
    Dawn Chase says:

    I re-tweeted about the contest! I really, really hope you pick me!

  72. 672
    Dawn Chase says:

    I “liked” your page on FB and I suggested you to 11 photographer friends! Thank you for offering such a useful too as a giveaway!

  73. 673
    Anneli says:

    I really,really need the Easy as Pie pricing guide, because at this point I am just clueless about pricing.I am launching my web site in January and it would be great to actually know what I am doing when setting the prices!

  74. 674
    Steph says:

    I am working as a full time teacher while running my business on the side. I am so far behind, I think I’m first! Anything I can get that will help me and is short and to the point will be a perfect read while on my lunch break!

  75. 675
    Dana says:

    I’d like to win a copy as starting a new business is hard enough without struggling with pricing.

  76. 676
    Dawn Lory says:

    My sister and I just went into (mini) business a few months ago…. The business part is making us rethink the whole thing! We are so confused!!!!!!!!! We NEEEEEED this! :)

  77. 677
    Misty Carey says:

    I need this because I’m CLUELESS about pricing!

    Also, I’m stuck in a snow storm and I wrecked my car. I could use a “pick-me-up”.

    Thank you! :)

  78. 678
    Laura says:

    I really need this pricing guide because I’m a new to the photography business and I know I’m not charging what I should be. I’d love to have more direction on pricing so I can feel like all my time away from my family is actually bringing in some extra money.

  79. 679
    Jody J says:

    I need this more than anyone else.
    Because I’m so tempted to price things the way *I* shop -I’m so cheap!
    If I’m cheap I think everyone else is, too!

  80. 680
    April Kissinger says:

    I would so love this book but have no money due to excessive Christmas shopping! Thanks!!!!

  81. 681
    Sarah S says:

    I need this because figuring out pricing is making me CRAZY!!! Help me please!

  82. 682
    Melissa Power says:

    I deserve to win Easy As Pie b/c i REALLY need it!! ;-)

    Pricing is the most difficult part of running my own photography business!

  83. 683
    Sarah S says:

    I tweeted! (user: pinkfrogpress)

  84. 684
    Jennifer says:

    I have done a few shoots in the past and practically gave everything away. I need tjis book so I can learn to not sell myself short. There is a huge business in my area and I want to be competitive with my pricing.

  85. 685
    Suzanne says:

    I need to win this!! I am just going into business and I want to make sure my pricing is right from the beginning. But I just don’t have the money to be able to buy it yet. This is about the 4th contest I’ve entered to try to win it so finger’s crossed!!

  86. 686
    Erica says:

    I want to win this because. That’s all, just because.

  87. 687
    Andi Stevens says:

    I NEED to win this prize because I charge $8 for an 8×10. Need I say more!!! I get nasty emails from other photographers thinking I am trying to undercut them. I’m not! I just feel bad charging a lot for people that I’m afraid can’t afford it. I am constantly told I need to charge for all the time and work I put into taking and editing but don’t do it.

  88. 688
    Dana says:

    I need this! I moved and my old price structure seems to scare everyone away! EKKK!

  89. 689
    Steph Green says:

    Who needs to win the Easy As Pie more than me??? No one, thats who:) Seriously though, we started our business a few months ago and having the opportunity to win this publication would mean so much to us. Talk about not knowing how to price out your goods? We had no idea but did the best we could. After attending the webinar the other day on mcp actions and talking with alicia, I know that her book could help us. We are 3 sister-in-laws in business together. Two of us work other jobs so that we can make ends meet. We would love to make photography a full time job for all 3 of us and would love to make sure that our goods are priced appropriately. So…pick me; choose me….pleeeeeese?

  90. 690
    Jamie says:

    ahhhhhhhh…….I need to win bad! Too much coffee…not enough rest…..thinking of using the Q word…QUITTING!…feel like I’m the blue light special! Stuck in a rut….no gas…… I the YES person to giving cheap deals! Will I be sane by the new year? Pick me…pick me…PICK ME!

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