5 Tips For Increasing Your Photography Facebook Fan Page Reach
Do you want more potential and current customers to “like” your Facebook Page? If you aren’t using Facebook to market your business, you are missing out on a great source of free marketing. Facebook is not only free, but it can put you in front of hundreds, even thousands, of people regularly to promote your business. You may not be surprised, but social media is the number one online activity and Facebook fans are very regular users. In fact, many of you have noticed that your Facebook page gets 3 times the traffic of your site, and this trend is continuing to grow daily.
If you haven’t already, we recommend that you have your own business page, and not use just your personal page for promoting your business. Once you have your business page, invite all of your friends to “like” your business page. Then be sure to post images and engage with your friends and fans.
Here are 5 tips that we encourage you to use to build that fan base:
1 – Have a system in place that helps you to post consistently. Consistency in posting will make or break your business page, and if your non existent for a while, so will your fans be. Take the time to create a schedule for the month of when you are going to post what. Don’t do images every single day or your fans will start to tune you out. Post the link to your blog post one day, then a few days later actually post those same images into your post. It’s great to engage in updating your status or personal commentary in between posting images. Check out online social media organizers.
2 – Tag your clients in every picture that you post, and also tag your own business page on the same photos. By tagging them, it will put your picture into their feed and in front of their friends and family. And by tagging your business, if someone clicks on the image it takes them to your site. This can bring in new people that are your clients’ friends and fans; as they browse their images they will eventually make it over to your page.
3 – Create a landing page for your new visitors that are not yet fans. Be sure it has a call to action to “like” your page. Once they have become a fan, that welcome page can change to another page that gives great information as well as links to your website. For examples of landing pages, see the MCP Actions Page, Amy Fraughton’s Photography Page and Melissa Jill Photography. To create your own landing page, watch this great tutorial.
4 – Provide good content. What are your fans on your page for? Amazing photography! They are not there for good recipes and parenting tips, they are there to be amazed with your photography. Adding personal stories and sharing about yourself is always good, but be sure that you include some great photography as well. Also, be sure to add your best pictures when posting on Facebook, and have your very favorite picture be the album cover, so that is what they see. It doesn’t make sense to use your 2nd or 3rd best images; your work really needs to shine!
5 – Take advantage of shooting large groups of people. Then be sure those large groups of people know where to find the images that you shot on your Facebook page. Place an album on your Facebook business page of all of the images from this group and in the comments section, instruct them that they may “tag” themselves in the image by first “liking” your page. Be sure that your watermark is on every one of these images and they are tagged back to you. This is a great way to get a lot of people liking your page in a short period of time. Do you shoot weddings? Be sure to add the pictures from the reception and invite guests to tag themselves. Do you have a large event coming up? Be sure the attendees know that they can find the images online. Don’t have an event? Find one. It will only increase your exposure both in person and on Facebook.
Be careful not to run too many contests where you are promoting other photographers and vendors to join your page as fans. That can give you a false sense of security that you have 600 fans and that you’ll be getting all kinds of phone calls for work, when in actuality the number of fans that are truly your target market may be much smaller.
Remember, be patient, slow and steady wins the race, and that is true for growing your Facebook fans as well.
Amy Fraughton and Amy Swaner are the founders of Photo Business Tools, an online site offering business resources for photographers through blog posts, podcasts and downloadable forms.MCP Project 52 Week 19 Recap & Theme for Week 20!
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