I’m a young photographer and just getting my business off the ground. I find that I am quickly learning the techniques and strategy of managing a photography business.
One thing I have not seen much discussion on is the topic of social network status’ and the dangers it can do to your business.
Let me explain: When I first began my business, I found photographers I liked. I watched their businesses and followed their social networking streams. I observed that some would post statuses like “I am so excited about Mary* and John’s* engagement photoshoot!” or a quick “Congratulations to Mark* and Stephanie* on your beautiful wedding day!”.
This is a great idea. It shows your clients that you really care about them, and it gets them excited about their pictures.
As I continued to watch other photographers (I promise I wasn’t being a creepy stalker), I began to notice that some would post negative status’ about their business, work, or even clients. Posts similar to “No, I can’t take 50 pounds off you in photoshop!”** and “Beautiful girls make my job so easy!”** and “Ugh, I have so much editing to do!”**.
I know that people really DO ask for photographers to take weight off them in photoshop and I know it’s a joke amongst many photographers.
The big question: “should we really post that as our status?”
If I were the client who had requested to be slimmer in Photoshop, I would feel so embarrassed and wouldn’t want to patronize at that photography business again. It might come off as you (the photographer) “complaining” about your job.
There certainly isn’t anything wrong with the statement “Beautiful girls make my job so easy!” But if I were a client who had high self-esteem issues, I might think that particular photographer wouldn’t enjoy the task of taking my pictures. It might make me feel like I have to be pretty in order to get beautiful pictures. And, while it does make all of our jobs easier when we have an eye-pleasing subject, should we post that all over the internet? How will it make people who don’t have that “perfect face and figure” feel?
As for the last statement of “Ugh, I have so much editing to do” – once again, it sounds like complaining. What if there is a client who is waiting on pictures from you and sees that status? They might feel like they are intruding on your time. They may think you don’t enjoy editing their photos or aren’t excited about their pictures. I think a good photographer should be excited about the pictures they take and not complain about how much editing they have to do. I know editing can sometimes become overwhelming, but should we post this on the internet where current (and future) clients can see it?
It would turn me away from any photography business.
Along with negative things about your business, work, or clients, even talking about how wasted you are going to get, or how much partying you’re planning on doing during the weekend is likely inappropriate. Remember, information on the social media stays forever.
Perhaps I am reading too much into this “status” stuff. Maybe I’m not. But, wouldn’t you rather be safer than sorry? I’ve decided that in my own business (and even personal) I am going to keep my status’ or blogs positive. If I need to rant about something (it happens to every photographer) then I will do it to my husband in private – where no harm can be done. Not on Facebook or my blog where the whole world can see it.
So what about you? Will you make an effort to keep your status’ or blog positive?
Faith resides in Mississippi and is married to the love of her life, Jacob. She loves MCP Actions and wouldn’t have been able to get as far as she is now without them. You can check out Faith’s work at www.facebook.com/faithrileyphoto or www.faithriley.com.
*Names are fictitious and not real life examples.
**Examples are made up and not real life examples. Anything seeming the same is simply coincidence.
Now it’s your turn. Do you agree or disagree with this post?
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